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The challenge and opportunity of social media
A lot changes in social media, and fast. Algorithms update, users switch platforms, and new features emerge, making it tough to reach people and build a loyal audience.
But it's a social world, and businesses must keep pace. And when brand, content, and strategic distribution across the right channels work together, social media becomes an incredible growth engine.
Wekihost is more than just a social media agency. Drawing on our team of talented strategists, writers, designers, and paid media specialists, Wekihost offers the expertise needed to create engaging, clickable experiences on social media.
How social media marketing drove
Engaging, hyper-targeted product ads allowed a market leader to expand into new business territories.
Discovering what your customers care about
To understand what motivates your customers, you need to get to know them on a personal level. We look at your audience's demographic data for insights into their lifestyle, attitudes, and interests. We use Meltwater and other social listening tools to find out what people are saying - about your brand, competitors, your industry, and topics related to your business - thus generating actionable data for strategies.
We also identify the platforms being effectively used by your competitors, how they interact with their followers, and content that stirs discussions and shares.
We also identify the platforms being effectively used by your competitors, how they interact with their followers, and content that stirs discussions and shares.
Driving audience engagement
Content remains king in the digital world. And nowhere is this more evident than on social media. As a full-service social media partner, our expertise in writing and design allows us to create all imaginable types of content, from story-driven posts to captivating advertisements.
To maintain the interest of your subscribers, we use our knowledge to recommend the types of content your audience responds to and the channels where it will have the most impact.
We recommend the types of content your audience responds to and the channels where it will have the most impact.
Amplifying strategic impact
Just as data allows you to target your audience, it helps to maximize your return on investment on social media. When it's time to optimize your organic efforts, our paid media team launches ads precisely targeting your audience. We continue to monitor the performance of the audience and creativity, optimizing advertising expenses to ensure your social media marketing dollars are used with maximum efficiency.
We continue to monitor the performance of the audience and creativity, optimizing advertising expenses to ensure your social media marketing dollars are used with maximum efficiency.
We continue to monitor the performance of the audience and creativity, optimizing advertising expenses to ensure your social media marketing dollars are used with maximum efficiency.
Crunching the numbers
The ongoing monitoring of social media ads gives us an overview, but we are at our best when we delve deeply into the key performance indicators (KPIs) of a campaign to measure them against the campaign's objectives.
Reports help us determine ways to improve targeting, create more brand advocates, and increase your company's share of voice on each channel. We provide you with detailed reports, usually on a monthly basis.
We provide you with detailed reports, usually on a monthly basis.
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