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Data is powerful. It helps businesses find opportunities and maximize marketing efficiency. So, it's no surprise that companies are collecting more data than ever before.
But oddly enough, more data doesn't always translate into valuable and actionable insights.
If you can't separate the signal from the noise - and extract the insights that help you improve marketing performance - then data collection is a story of missed opportunities.
Wekihost fosters marketing success by giving context to data to guide informed actions. By collecting and visualizing data, and pairing data experts with cross-disciplinary teams of marketing specialists, we lay the groundwork for smarter strategic decisions.
Wekihost fosters marketing success by giving context to data to guide informed actions. By collecting and visualizing data, and pairing data experts with cross-disciplinary teams of marketing specialists, we lay the groundwork for smarter strategic decisions.
How data analytics allowed Service King repair shops to operate at full throttle
Region-based reporting and agile planning helped Service King reduce unused capacity.
Choosing a data analytics partner
A business-oriented vision. Measuring marketing performance is essential, but the ultimate goal is to impact business activities.
Effective collaboration. Numbers don't speak for themselves, and even competent analysts can miss important trends without specialized expertise. Interpreting data should be a team effort.
Clear communication. Sharp analysis is not helpful if no one communicates it. Your data analytics team should regularly and clearly explain what they discover and help you understand its meaning.
Talk to us about your
next website project
We collect and group all available data to use it to the maximum. We ensure that website analytics is properly set up and tracking the right goals and conversions.
Beyond your website, we usually use a range of tools to collect and visualize data, from Meltwater for social listening to SEMRush for search performance. We also integrate data from advertising platforms such as Facebook Ads Manager or Google Ads.
Beyond your website, we usually use a range of tools to collect and visualize data, from Meltwater for social listening to SEMRush for search performance. We also integrate data from advertising platforms such as Facebook Ads Manager or Google Ads.
Seeing is believing
Together, we define KPIs (key performance indicators) that measure progress against your set goals and we ensure we're set up to track these KPIs. We typically set up a marketing dashboard to make progress tracking easier, using tools such as Power BI, Google Data Studio, or Tableau.
Visualization combines data streams from your business into a single overview - and that can change everything. It's especially powerful when we can integrate operational data from your business and start making deeper connections between marketing activities and business goals.
Visualization combines data streams from your business into a single overview - and that can change everything. It's especially powerful when we can integrate operational data from your business and start making deeper connections between marketing activities and business goals.
Making an informed recommendation
We report to you regularly, usually monthly, on your marketing performance as well as ideas and trends we are observing.
In developing the ideas, cross-disciplinary collaboration is crucial. Paid media specialists or copywriters often have ideas on why one audience or message performs better than others. Testing these theories allows us to iterate intelligently, which translates into more effective marketing.
In developing the ideas, cross-disciplinary collaboration is crucial. Paid media specialists or copywriters often have ideas on why one audience or message performs better than others. Testing these theories allows us to iterate intelligently, which translates into more effective marketing.
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