Influencer Marketing

Starting with you

We can't find someone who embodies your brand until we understand what your brand is all about.

Gauging the crowd

Influencers are your gateway to your audience. Who do you want to speak to? We supplement any audience insights you have with deep research of our own to identify the people you should be talking to and the kinds of messages that will resonate with them.

Putting pen to paper

Our experienced copywriters use what they have learned and apply your brand's unique voice and perspective to create compelling content. From the start, the content team works closely with design to ensure that your content captures your audience's attention and keeps it with outstanding visuals.

Who's who?

Our team leverages our research to begin identifying influencers your brand could collaborate with.

This is more than a followers and likes game, it's a question of cultural fit.

We ask: Does this person match our brand values? What does their audience look like? Are these the people we want to reach?

We are strong advocates of micro-influencers because they tend to have smaller, more engaged followings and more organic interactions.

However, we can and do pursue larger influencers when our strategy demands it.

No matter what approach we take, we keep our clients in the loop and give you the final say, so you know who is representing your brand and what they stand for.

Making the connection

Once promising influencers have been identified, our team takes charge of the outreach process.

We remain in constant dialogue with you and the influencer, facilitating a fruitful relationship.

Throughout this process, we act as an advocate and partner for your brand, guiding the engagement in a way that benefits all parties.

Staying results-focused

Once a campaign is live, our team keeps a close tab on engagement and conversion metrics.

We feed these back to our data team and use the insights they provide to improve for the future.