Paid Media

We use traditional research tools to find out where your competitors are active and assess the market landscape for untapped opportunities.

Through analytics, social listening, and other business data, our paid media experts target your audience, understanding their unique interests and online behavior, enabling us to select the right channels and targeting.

Applying our knowledge to your audiences, we tick all the boxes to strategically set up your campaigns. We build audience groups, plan spending, assemble ad creatives, and map out a strategy for testing and optimization once the campaigns are live.

Google alone records over 3.5 billion searches per day. Since users usually don't look at results beyond the first page, we use search engine marketing to position your brand at the top of the first page - and top of mind.

Making friends and influencing people

Between sophisticated targeting capabilities, the range of creative formats, and the ability to make an impact with a small budget, social media remains an unrivaled channel for paid advertising. Our team is expert in creating, tracking, and optimizing creative social campaigns across all major social networks. [link to social networks page]

Delivering richer brand experiences

Ready to make a bigger impact on your audience? Our creative team is expert at creating engaging, rich YouTube ads in multiple formats to help audiences feel informed and entertained.

Because the work of data is never done

We continually monitor KPIs to set benchmarks and measure performance against a campaign's objectives. When ads are falling short of expectations, we identify areas for improvement and make necessary adjustments. We regularly report on successes and suggest ways to improve campaign performance on a weekly or monthly basis, allowing us to redirect spend to the highest-performing channels and maximize our ad reach.