HAVI: The Comprehensive Solution for a Worldwide Supply Chain Titan

Renowned for its presence in over 100 nations, HAVI stands as a beacon of adeptness in bridging the intricacies of multifaceted global supply chains. When corporations confront formidable obstacles in realms like supply chain management, logistics, packaging, or marketing analytics, HAVI is their go-to solution. For instance, if you've ever indulged in a meal at McDonald's, it's thanks to a supply chain refined and optimized by HAVI.
In the wake of a fresh rebrand and an invigorated ambition to expand their clientele, HAVI sought BFM's expertise to unify their multiple online presences. Their aspiration was to manifest as a singular, globally-integrated entity to potential clients and the wider audience.

HAVI's extensive services were scattered across a minimum of five disparate websites, each brandishing its distinct brand identity and logo. Every site was a reservoir of substantial content that required meticulous evaluation, restructuring, or possible elimination.

This dispersed landscape meant clients, often availing one specific service, remained oblivious to the comprehensive spectrum of HAVI's offerings. Each service, though integral, was multifaceted and presented a challenge to elucidate individually, let alone portray their interconnectedness.

To compound the dilemma, HAVI's websites weren't always optimized for lead capture. The conspicuous absence of engaging calls to action, especially on homepages, meant visitors frequently exited prematurely, without initiating contact or delving deeper.