Sharp: Demonstrating the Impact of Focused Media Choices.

From the humble calculators to the revolutionary televisions, Sharp has been at the forefront of molding modern existence with its groundbreaking products for over a century. Operating from its central hub in Osaka, Japan, Sharp emerged as a 2018 Thomson Reuters Global Tech Leader, boasting annual sales surpassing $18 billion.
Since our initial collaboration in 2012, the bond between Sharp and BFM has only grown stronger, marked by many successful paid media campaigns. However, Sharp recently approached us with a distinct challenge: Elevate the lead generation and sales for their advanced series of multi-functional printing and copying systems.

Navigating the B2B landscape for document systems is no small task. It’s a specialized niche, and the true challenge lies in delivering the perfect ad, at the ideal moment, to the target business, all while ensuring it reaches the right individual within that establishment. And all of this has to be achieved with cost efficiency.
Compounding the challenge was the existing digital infrastructure. The present landing pages were not fully equipped to decode user behaviors or intentions. Distinguishing between a casual visitor looking for product manuals and a genuine potential client, ripe for re-targeting, proved to be an intricate task.